SheSpot Ad Network Embraced by Australian Advertisers
Advertising agencies and clients looking to reach and engage women online are quickly discovering a competitive edge through the recently launched women's vertical; SheSpot. The birth of SheSpot seemed a natural progression to the executive team at Australia’s number one parenting website Kidspot.
According to Sales Director Miffy Coady, the SheSpot model appeals to agencies because the sites are premium, independent websites that are among the leaders in their competitor set.
“Each website within the network is among the top 3 within their category, with some holding the lead position. Each has a female dominated audience of over 80%, the majority aged between 25 and 49 years. The portfolio of sites allows SheSpot advertisers to tap into women’s broader passions ranging from parenting to food, entertainment and the environment so that you can use SheSpot for either broad audience reach or highly targeted campaigns.”
“Unlike site aggregators, the SheSpot model actually represents the advertising opportunities across each site to successfully connect advertisers with over 1million* women online in Australia. Advertisers know and trust the Kidspot brand and so they’ve been quick to embrace the SheSpot concept.”
SheSpot was launched by the creators of Kidspot. According to Katie May, Kidspot founder and CEO there are plans to further extend SheSpot’s reach by building on the early portfolio of leading independent websites.
“We’ve been delighted by the positive reception the advertising industry has given SheSpot with advertisers loving the reach and exposure they get in a contextually relevant environment. We’re currently working to develop the model even further to turn SheSpot’s site representation into the biggest single vertical for reaching women in Australia, across key interest categories.”
* Nielsen NetRatings Feb 09 – Total Unique Browsers across the SheSpot group of websites = 1,135,000 (unduplicated traffic)
About Kidspot
Kidspot is the leading parenting website in Australia and New Zealand. Around 600,000 mums rely on the comprehensive directory, parenting information & advice, family friendly recipes and kid’s activities each month
About SheSpot
SheSpot offers a new, straightforward way to reach 1M plus Australian women on premium online properties – with a trusted partner (Kidspot)
- SheSpot is 100% owned by Kidspot, the #1 website for parents in Australia and NZ
- Kidspot has demonstrated its ability to offer creative solutions and effectively manage female targeted campaigns since 2005
- Kidspot’s proven leadership and advertising team will deliver the same service levels and results to SheSpot
- SheSpot focuses exclusively on reaching women in Australia
