MEDIA RELEASE
05 May 2009
SheSpot adds another premium, female targeted website
In just over a fortnight since confirming the addition of www.beautyheaven.com.au to the SheSpot portfolio, SheSpot today announced details of yet another premium website joining the ad vertical; www.easyweddings.com.au.
Since launching in February this year, the SheSpot leadership team has been aggressively building the ad vertical’s total reach of Australian women through the signing of websites that meet specific criteria. Focusing on premium, independent sites with a large female audience, SheSpot insists that their offering is significantly different to content or site aggregators.
According to Katie May, CEO of parent company Kidspot:
“Our ultimate goal is to provide a viable alternative to the major publishers for advertisers looking to target women. SheSpot’s point of difference from site or content aggregator models is that behind each site within the SheSpot portfolio is a passionate individual who knows their audience and is therefore able to create quality content that speaks to ‘her’ passions.”
Both Beauty Heaven and Easy Weddings are the leading independent sites within their category and upon signing with SheSpot this month, join an impressive list of separate, specialist sites that capture ‘her’ interests and passions:
Wedding & honeymoon – www.easyweddings.com.au
Pregnancy & birth –www.birth.com.au
Parenting & kids - www.kidspot.com.au;
Food & cooking – www.bestrecipes.com.au
Healthy lifestyle & the environment – www.care2.com
Beauty & health – www.beautyheaven.com.au
SheSpot Sales Director Miffy Coady said the Easy Weddings addition now extends SheSpot’s reach to 1.2million Australian women*.
“We’re delighted to welcome Easy Weddings on board in a move that will see yet another one of “her” passions covered by the SheSpot offering. Our goal is to become the largest single network for reaching Australian women. Easy Weddings’ audience of predominantly 25-35 year old women compliments our key audience target of females, 25-49 years.” She said.
Although Easy Weddings had been approached by different representation companies, Managing Director Matt Butterworth said the SheSpot leadership team shared his team’s enthusiasm for the site’s audience reach and appeal.
“We felt SheSpot was the first to recognise the full value of what Easy Weddings was offering. By bringing together the best independent female-centric websites under the SheSpot portfolio, managed by some of the most experienced people in the industry, our needs and those of our audience are better catered for. We’re looking forward to working with SheSpot advertisers on creative, integrated solutions that go beyond a banner ad.”
*Source: Nielsen NetRatings April 09 - Total Unique Browsers for SheSpot group of websites = 1.22million (unduplicated traffic)
ENDS
For further information or to arrange an interview please contact:
Katie May
Kidspot.com.au Pty Ltd
Founder & CEO
Email - kmay@kidspot.com.au
Miffy Coady
Kidspot.com.au Pty Ltd
SheSpot Sales Director
Ph 03 9697 0810
Email – mcoady@kidspot.com.au
Matt Butterworth
Easy Weddings Pty Ltd
Managing Director
Ph 1800 155 122
Email – matt@easyweddings.com.au
About SheSpot
SheSpot offers a new, straightforward way to reach 1M plus Australian women on premium online properties – with a trusted partner (Kidspot)
•SheSpot is 100% owned by Kidspot, the #1 website for parents in Australia and NZ
SheSpot is 100% owned by Kidspot, the #1 website for parents in Australia and NZ •SheSpot focuses exclusively on reaching women in Australia
SheSpot focuses exclusively on reaching women in Australia •For more information on the launch of SheSpot, please view our previous release
For more information on the launch of SheSpot, please view our previous releaseAbout Kidspot
www.kidspot.com.au is the leading parenting website in Australia and New Zealand. Around 670,000 mums rely on the comprehensive directory, parenting information & advice, family friendly recipes and kid’s activities each month
About Easy Weddings
www.easyweddings.com.au is the leading wedding website in Australia. Easy Weddings has 100,000+ visitors per month, 30,000 brides planning current weddings and 2000 wedding suppliers from across the country. With its interactive wedding tools, information and community, Easy Weddings is the place to be for those involved in planning a wedding in Australia.
