MEDIA RELEASE
Tuesday 21 April 2009
Birth Website Reborn - Expert Advice in User-Friendly Format
Mothers-to-be and new parents across Australia will be delighted by the revamp of their much-loved resource of unbiased, expert information available at www.birth.com.au. The recently enhanced Birth website has revealed a much easier way to navigate through the well researched content first presented by the website’s founders in 1999. Birth, containing a wealth of information for women who are trying to conceive, are pregnant or have recently given birth was re-launched by the creators of www.kidspot.com.au.
Originally started by midwife Catherine Price and childbirth educator Sandra Robinson, Birth supports and reassures women trying to conceive or already pregnant through the most comprehensive resource of approximately 2,000 expertly written articles. The 600 topics covered onsite range from how to conceive your baby, through the journey of pregnancy, birth and early parenting. Catherine and Sandra are also the authors of the book ‘Birth’, now in its 5th reprint.
According to Katie May, Founder and CEO of Australia’s number one parenting site Kidspot, the expanded team behind Birth is committed to supporting users across the two websites throughout their parenting journey.
“We’re thrilled to apply our site navigation, design and user expertise to the Birth website and enable even more users to easily find and navigate the wealth of information that is Birth. The depth and breadth of the content on Birth is outstanding and to add this to our growing offering for Australian parents is so rewarding. The Internet is now the most trusted media source for information*, and we are delighted to be so closely aligned with this wonderful resource for mums and mums to be.”
Birth has a loyal following of parents-to-be and new parents within the first year of their child’s life, initially drawn to the site by its research-based content yet further engaged through Birthtalks Discussion Forums, week by week email updates and a weekly parenting email service.
ENDS
For further information or to arrange an interview please contact:
Natalie Mactier
Kidspot.com.au Pty Ltd
Ph 03 9697 0855
Email – nmactier@kidspot.com.au
About Birth
Birth is the most reliable source of Australian “expert” information on conception, pregnancy & birth. A 10 year labour of love by the authors of Birth, the book of the same name. The site attracts over 100K unique browsers per month^ and enjoys engaged users - active in the Birthtalk forums and its established pregnancy community. Birth is part of the SheSpot portfolio of sites: www.shespot.com.au
About Kidspot
Kidspot is the leading parenting website in Australia and New Zealand. Around 600,000^ mums rely on the comprehensive directory, parenting information & advice, family friendly recipes and kid’s activities each month
^Nielsen Net Ratings; March 2009
