MEDIA RELEASE
Wednesday April 15


beautyheaven joins Australia’s leading female targeted ad vertical - SheSpot


www.beautyheaven.com.au, run by online veteran Jackie Maxted, has joined the recently launched ad vertical SheSpot. Bringing together a number of premium, independent websites that specifically target women, SheSpot was started by www.kidspot.com.au earlier this year.

According to Katie May, Kidspot founder and CEO, beautyheaven’s addition is a perfect fit to the SheSpot site representation model and helps set them on the path to becoming the biggest single network for reaching women in Australia across key interest categories.

“SheSpot is focused on building a premium portfolio of Internet sites geared toward women and designed to attract premium-brand advertisers.  “Her” passions such as parenting, family, food and the environment are all currently covered across the portfolio of female-targeted websites.  www.beautyheaven.com.au is a beautifully designed site, with strong visitation and a highly-engaged and interactive 100,000+ audience.  We are delighted to have it on board and look forward to adding “beauty” to the female passions represented by SheSpot.”  

Miffy Coady, SheSpot Sales Director, added “Market demand for a well designed beauty site has increased in the last 12 months as more and more FMCG and health and beauty brands extend their campaigns to online.  beautyheaven will help satisfy this demand with its established, premium offering.”

Unlike portals or content aggregators, SheSpot is a portfolio of separate, specialist properties attracting a broad cross-section of women that enables advertisers to reach over 1.1million* women online in Australia with contextually relevant campaigns. beautyheaven joins the all-star line up of sites that capture “her” passions and interests:


According to Jackie Maxted, beautyheaven founder, there was a shared vision between her, Katie and Miffy right from the start.

“From our first meeting, I felt confident that Katie and Miffy are committed to premium websites with high quality content which our beauty brands already insist on. We have already established a strong brand presence among the beauty brands and their agencies but this partnership extends our reach and market visibility into other FMCG areas.  We’re looking forward to helping advertisers align themselves more easily with media that connects with women’s lives, beauty included.”

*Source: Nielsen NetRatings March 09 - Total Unique Browsers for SheSpot group of websites = 1,135,000 (unduplicated traffic) 

ENDS

For further information or to arrange an interview please contact:

Katie May
Kidspot.com.au Pty Ltd
Founder & CEO
Email - kmay@kidspot.com.au

Miffy Coady
Kidspot.com.au Pty Ltd
SheSpot Sales Director
Ph 03 9697 0810
Email – mcoady@kidspot.com.au 

Jackie Maxted
beautyheaven Pty Ltd
Ph 02 9555 9520
Email – Jackie@beautyheaven.com.au

About Kidspot
www.kidspot.com.au is the leading parenting website in Australia and New Zealand. Around 600,000 mums rely on the comprehensive directory, parenting information & advice, family friendly recipes and kid’s activities each month

About SheSpot
SheSpot offers a new, straightforward way to reach 1M plus Australian women on premium online properties – with a trusted partner (Kidspot)
•SheSpot is 100% owned by Kidspot, the #1 website for parents in Australia and NZ
•SheSpot focuses exclusively on reaching women in Australia
•For more information visit www.shespot.com.au
•For more information on the launch of SheSpot, please view our previous release

About beautyheaven
www.beautyheaven.com.au was launched in 2005 as a test, and then a fully developed site followed in October 2007.  Updated with fresh content daily, beautyheaven enjoys constant interaction with a loyal, beauty-loving audience.  The site is all about having beauty conversations between members, beauty companies and the beautyheaven editorial team.